How to Utilize Public Relations for Your Business Growth As Women in Agriculture Category
Running a business requires significant physical, emotional, logical, and financial investment. Although the idea of owning a business may be thrilling, the critical question is whether it can thrive in the long run. Women entrepreneurs must always bear in mind the challenges they face in scaling their businesses. Aspiring business owners should also consider these obstacles and evaluate their ability to overcome them.
The Invisibility of Women in Agriculture Women are a significant, yet often overlooked, force in the agricultural industry. Consider the following statistics:
Globally and in developing nations, women make up 43% of the agricultural labor force. In Latin America, women account for 20% of the agricultural labor force, while in Eastern Asia and Sub- Saharan Africa, that number jumps to 50%.
According to FAO, women are responsible for an impressive 60-80% of food production in developing countries but yet face enormous challenges in the agriculture sector which limits her potential.
Challenges Women Faces In The Agriculture Sector
- Women in agriculture face challenges such as limited access to land due to cultural norms and lack of collateral for financing.
- Women in agriculture face limited access to finance due to biases and other factors, which can hinder the growth of their businesses.
However, supporting women in agriculture is crucial to building a more equitable and sustainable food system.
One of the ways women can overcome gender bias in a male-dominated industries is through building a personal brand. Personal branding builds trust, visibility, and thought leadership for individuals and their businesses. By staying up-to-date with the latest trends and developing personal identities, women can increase their visibility and thought leadership.
Personal branding is the process of creating a brand identity for a person or a company- Search Engine Journal
To gain a competitive edge, agricultural businesses can use digital tools to increase visibility and establish thought leadership through public relations.
Agricultural business owners can expand their market share by becoming a thought leader through strategies such as hosting outreach programs, webinars, and conferences with industry experts, participating in podcasts, attending events and speaking engagements, and utilizing media outlets to increase visibility. These methods can help build trust and establish the brand’s credibility and thought leadership, leading to business growth.
Partnering with a public relations firm can boost brand visibility and tell compelling stories about a business.
To ensure successful collaboration set objectives create a budget research potential firms set clear expectations onboard the PR company. Intentionality in all processes is key to building a successful business. Consider exploring our brand management plans.
On our podcast show, with different agriculture stakeholders we go deep on the challenges women face in the agriculture sector and how they can overcome this challenges and also our blog on the invisible farmer.
