Growth Grader · Let's Talk Agriculture · August 2026

Your homepage does its job. The problem is that almost nobody outside your own feed can find you.

Good news first, because it's real. A stranger landing on your homepage knows within seconds what you sell, who it's for, and what you promise: a growth partner for African agriculture and food systems, with four named service lines. Eight client logos and two testimonials sit right above your "Book a Discovery Call." That's proof in the right place.

The trouble is discovery. Your domain ranks for one search term, "agriculture chat rooms," which has nothing to do with anything you sell. Your brand name draws too little search to register. And when I asked an AI assistant eight questions your customers actually ask, it named 25 firms and never mentioned you.

So the only live routes to you are the founder's LinkedIn and the podcast, and both stop the day the posting stops.

Your best move: build one channel that keeps working while you sleep.

Eight
client logos and two testimonials
sit right above your "Book a Discovery Call."
one
search term, "agriculture chat rooms,"
which has nothing to do with anything you sell.
eight
questions your customers actually ask
it named 25 firms and never mentioned you.

Let's Talk Agriculture at a glance

Who you serve
Organizations across African agriculture and food systems: agribusinesses, agritech, development programmes and industry bodies.
Named clients like MEDA, Mercy Corps AgriFin and FoodChain ID split into donor-funded programmes and private-sector founders. Both show up in your proof.
(your homepage)
How you sell
Sales-led, and rightly so.
Every path leads to a human: "Work With Us," "Book a Discovery Call," "Contact Us." No self-serve signup, which is correct for negotiated advisory work.
(homepage)
Your stage
Early but real.
Small team, named client roster, two attributed testimonials, four packaged service lines. That's the start of a repeatable model. What's missing is a way for strangers to find you.
(homepage)
Your positioning
You lead with "growth partner" on the homepage, while your indexed pages and LinkedIn still say "strategic communications advisory."
Two labels live at once.
(homepage, LinkedIn)
Your search footprint
You rank for exactly one Google keyword, and it's unrelated to your services.
Your brand name draws too little search to register.
(SEO keyword source)
What customers say
Both testimonials praise your Communications and Media work.
Neither mentions Editorial or Talent, which you advertise with equal weight. No G2 profile exists (the result there is a different, same-named product).
(homepage, G2)

Four ways
to get found

Your front door is solid. These build a way in that works without you posting.

1

The Africa-specialist position is sitting empty. Claim it.

When I asked an assistant your customers' questions, it named 25 firms across your three service areas. Almost all are global, US, or South African generalists. Not one is an Africa-focused specialist covering communications, media, editorial and talent together. That's your exact position, and nobody's holding it.

25firms named in AI answers to your customers' questions.You appear in none.
39websites those answers cite, yours isn't one.
  • The competitors named are mostly global or non-African generalists.
  • You rank for one Google keyword, and it's unrelated to your services.
Africa-focused specialists among the 25 firms AI named: zero.
What I'd do next:

Write plain-language answer pages, one per real customer question.

  1. Turn the eight questions I tested into eight page briefs.
  2. Draft each as a direct, quotable answer that leads with your African focus.
  3. Structure each so assistants and search engines can lift the answer cleanly.
Want me to draft the first three answer pages?
Draft the answer pages
2

You invited the AI crawlers in, then handed them a map to nowhere.

Your robots.txt does something smart: it welcomes every major AI crawler. Then the last line undoes it, pointing them to Sitemap: http://localhost:4321/sitemap.xml, a development leftover at an address that doesn't exist. There's no llms.txt and no structured data either.

A sitemap is how a crawler finds all your pages instead of just the one it landed on. Yours points nowhere.
✓robots.txt correctly allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended and CCBot.
✗The same file's sitemap line points to a local development address.
✗No llms.txt exists; the URL returns a 404.
✗No structured data detected on the homepage.
What I'd do next:

Prepare three files you drop straight in.

  1. Point the sitemap directive at your live sitemap.
  2. Draft an llms.txt that lists your key pages and describes what you do.
  3. Add homepage structured data so assistants read your offer and proof directly.
Want these ready today?
Prepare the three files
3

Two of your four service lines have no proof behind them.

Communications✓
Media✓
Editorial (Roots & Reach)✗
Talent (LTA Talent)✗

You advertise four service lines with equal weight. Both testimonials speak only to Communications and Media. A prospect weighing you for editorial work or a talent search finds nothing that says you deliver there.

  • Two attributed testimonials, both about Communications and Media.
  • Editorial (Roots & Reach) and Talent (LTA Talent) carry no customer voice.
  • A "Selected Engagements" page at /work shows you've delivered the work.
What I'd do next:

Draft testimonial requests for your best Editorial and Talent clients.

  1. Identify which engagements on /work fall under Editorial and Talent.
  2. Draft short, specific requests that ask for a one-line outcome.
  3. Format the replies as testimonials ready to place beside those service lines.
Tell me which clients to aim at.
Write the testimonial requests
4

There's no independent listing of you anywhere your customers look.

I found no directory or review-site listing for you. The firms AI answers cite sit on trade media, agency directories and job boards. Your customers, especially donor-funded ones, check independent sources before they commit.

  • ✗No profile found for you on G2 (the result there is an unrelated product).
  • ✗AI answers cite agency directories and African sector sites, not your domain.
  •  Directories that likely matter (Clutch, Sortlist, agri-sector associations) were never queried, so this is an opening, not a dead end.
What I'd do next:

Build a shortlist of listings worth claiming, with a ready-to-paste profile for each.

  1. Identify the directories your customers and AI answers rely on.
  2. Write one consistent profile blurb keyed to your African specialist position.
  3. Draft the entries so you just review and submit.
Want the shortlist and the profiles?
Pull the directory shortlist

Quick wins

Make "Book a Discovery Call" go to one place.

The same button leads to your contact page in the hero and your Calendly at the bottom. Same words, two destinations. Pick one, likely Calendly.

Flag the spots to change

Pick one name for what you do.

Your homepage says "growth partner"; LinkedIn and your indexed pages say "strategic communications advisory." Choose one everywhere.

Draft the corrected line

Confirm your analytics is actually running.

My scan found no recognized analytics on your homepage. That check can't see everything, but without measurement you can't tell whether the podcast or the feed produces anything.

Tell me what to look for
Methodology

I captured this on 21 August 2026, drawing on your homepage, robots.txt, your public records, an SEO keyword source, and an AI-answer test that ran eight questions matched to your four service lines.

A few honest limits. I did not print a visitor number, because traffic models for a site this size are routinely off by ten or twenty times; your own analytics is the only trustworthy source there. The internet archive rate-limited every request, so I could not read how your positioning has changed over time. Your sitemap request failed the same way, so I could not list every page you have. The workforce data source was not licensed, so I can say nothing about your hiring direction. Trustpilot could not be reached, so your presence there is unknown rather than confirmed empty. And no domains resolved for the competitors named in AI answers, so I could not run a head-to-head. Where a finding rests on a single day or a self-reported figure, I've treated it as directional rather than precise.

Your front door is solid. Let's build a way in that works without you.

Right now your whole reach runs on the founder posting daily. Pick your top priority and I'll start: the answer pages that claim your Africa-specialist position, the three files that fix your crawler problem, or the testimonial requests for your Editorial and Talent work. I'll have first drafts back in a few hours, and there's nothing to install. (Nothing goes live without your sign-off.)

Start on my top priority
Start a conversation