Elevating Yiieldy’s Market Presence Through Strategic Communications

Client: Yiieldy

Industry: Agri-tech

About Yiieldy

Yiieldy is a leading AgTech platform revolutionizing the agricultural industry with AI products to ensure a sustainable future.

Yiieldy specializes in harnessing the power of Artificial Intelligence (AI) to craft solutions that drive businesses towards a brighter, more efficient future.

The challenge

Yiieldy, an agri-fintech company, needed a compelling launch strategy to introduce its
product and establish credibility in the industry. The company required strong media visibility,
thought leadership positioning, and engaging content to attract stakeholders and potential
partners.

Our Solution

We implemented a multi-channel approach to maximize Yiieldy’s reach:

  1. Video Campaign: Created an engaging product launch video highlighting Yiieldy’s value proposition.
  2. Media Placement: Secured an exclusive feature for Yiieldy’s founder in Legit NG, which later sparked further media coverage.
  3. Thought Leadership Positioning: Featured Yiieldy on the Let’s Talk Agriculture Podcast, positioning them as an innovative solution provider in agri-fintech.

Results & Impact

  • Increased brand awareness through a high-engagement video campaign.
  • Media coverage amplified credibility and positioned Yiieldy as a key player in the agri-fintech
    space.
  • The podcast episode led to collaboration opportunities for Yiieldy.

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