Client: Agro Market Place
Industry: Agri-Marketplace
About Agro Market Square
Agro Market Square is a dynamic company founded with a mission to address the food security challenges in Nigeria while fostering economic growth.
Established in December 2021 as a Limited Liability Company headquartered in Jabi, Abuja, Agro Market Square operates at the heart of Nigeria’s agricultural landscape. The vision of Agro Market Square is to create Nigeria’s most accessible value chain platform, facilitating the efficient distribution of agricultural products. Its mission is threefold: reduce waste, increase farmer earnings, and make agricultural products affordable to all
The challenge
Agro Market Square, an emerging agriculture marketplace, needed a strong market entry strategy to establish trust with farmers, buyers, and industry stakeholders. They also
required stakeholder education on food safety, traceability, and escrow-secured transactions.
Services Used:
Our Solution
To effectively position Agro Market Square, we developed:
- Video Campaign: A compelling brand awareness video showcasing the platform’s benefits.
- Educational Video Series: Designed content to educate stakeholders on food safety, traceability, and escrow-secured transactions, addressing trust concerns in agri-trade.
- Thought Leadership: Provided strategic positioning through content that highlighted Agro Market Square’s role in transforming the agriculture trade.
Results & Impact
- The video campaigns boosted platform adoption and attracted users.
- The educational content positioned Agro Market Square as an authority in secure agriculture transactions.
- Increased trust and engagement among stakeholders, fostering marketplace credibility.
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